Welcome to the first post of many from us here at Centrro.  My name is Tuyen Vo, co-founder and VP of Products here at the company.  We’ll be using this space to tell you about company updates, new feature releases, or just general industry news we think is interesting.  Our hope is to create an informal dialogue between ourselves and you, our users.  We strongly urge you to respond to our posts and/or send us your comments and suggestions.  As we are in a live beta, you’ll see a lot of changes on our site which will be directly driven by user feedback.

So what is Centrro?  The technical answer is we are a vertical search engine focusing on the personal financial space.  The simpler answer is that we help people find the ideal credit/loan products that best fit their credit profile.  We give users powerful search and filtering tools that put them in the driver’s seat when shopping for things like mortgages and credit cards.  Our philosophy is, who better than you to decide what’s best for your unique situation?

We’re a bit different than a typical search engine like Google or Yahoo.  Instead of keywords, you’ll be inputting things like your Target Home Price or what Card Rewards you’re interested in.  Eventually you’ll be filtering down the total number of products you see until you’ve gotten to a manageable list you can choose from.

So there it is a nutshell.  Though we’ve got our version 1.0, we’re actively working on new features which we’ll release steadily every few weeks.  Check the site often for these new releases and come back here from time to time for more news.  Till next time…